What is SEO?

SEO stands for Search Engine Optimisation and is the process of deploying various tactics and strategies (that are not chargeable by search engine companies) to ensure that a website is visible and ranked high by search engines such as Google, Bing and Yahoo when...

What is Search Engine Marketing (SEM)

Gone are the days when we will flip the yellow pages to get the telephone number of a business or check a printed encyclopaedia to find out more about a topic that we are interested in. Instead, the first thing everyone of our generation would do is to go on Google or...