If you are a business owner looking to have your product website appear on top of Google Search results page, then this is the book for you. Download and get started with Google Ads.

About The Book

This eBook, written by Esther Goh Tok Mui, aims to provide business owners a quick start to advertising their product websites online. Whether you are launching a new business and wish to create awareness or you would want your products to be found when people are searching for products you sell, this simple get will give you a good understanding of how Google Ads work and how to get started.

This book is for business owners who want a quick overview of how Google Advertising works. It is simple to understand and recommends you the tools to analyse your performance.

You can start your advertising within a few minutes, with just a few clicks.

What’s inside


How to be found on Google

Check out the different methods to be found when users search your products.


What is SEO & SEM

Know the difference between the two.


Types of Google Ads

Find out what are display, search, video, App & shopping Ads.


How to succeed with Google Ads

Uncover the importance of organising your campaigns, Ad groups and keywords.


Get Started with Google Ads

Learn how to create your account, set your budget, bid price, target segment and more.


Analyse Your Performance

Check out what is Google Search Console & Google Analytics.

Step 1 – Understand the fundamentals of Google Ads

These days, whether you meet someone new or pick up a new product, the first thing you do is to do a Google Search. If you are a business owner launching a new product or starting a new company, one of the most important thing that will bring you the revenue is to be found when potential customers search for products that you are offering. So how do you be found on Google? There’s actually 2 ways:

1.Via organic search (through Search Engine Optimsation, SEO)

2.Via advertisements place on Google Search platform (Search Engine Marketing, SEM)

What is SEO?

Search Engine Optimisation (SEO) is basically following techniques that try to understand how Google works and in turn achieve high ranking on Google search results. Google is extremely successful as a search engine (everyone prefers to search on Google) because it always aims to provide users the most relevant results when they search. Base on this objective, Google’s search algorithm consider each website/webpage relevant base on criteria such as the site/page’s title, the keywords found in the page contents, the number of visitors to that site, and many, many other criteria. If people found you on Google because your site is ranking high for these criteria, then that’s consider an organic search. You don’t pay Google to be found on their search result.

What is SEM?

Search Engine Marketing (SEM) is paid advertising on online platforms such as Google and social media. Google Ads was previously known as Google Adwords.

Types of Google Ads

Google provides the following types of advertisements:

1.Search Ads

2.Display Ads

3.Shopping Ads

4.Video Ads

5.App Ads


What are search ads?

When a user search on, the results are in text form. These are Google Search Ads, as shown below. Search Ads are useful to reach out to people who are searching for products that your company offers.

simple steps


It’s a simple and well illustrated e-book that will not only take a couple of hours to digest and you can get started with advertising on Google. It’s simple!

About the author – Esther Goh Tok Mui

Esther Goh Tok Mui began her digital marketing career in 2013 when she embarked on her ebook business.

In the process she discovered the many wonderful cloud solutions, digital tools that are low cost and yet powerful.

Esther now helps companies embark on their digital transformation journey. Since 2014, she has helped many companies from various industries build their online business.

Esther Goh