SEO stands for Search Engine Optimisation and is the process of deploying various tactics and strategies (that are not chargeable by search engine companies) to ensure that a website is visible and ranked high by search engines such as Google, Bing and Yahoo when users search for subjects related to the specific website. Some of the tactics/ strategies deployed in SEO are:

  1. Publishing blog posts with contents are are useful to visitors
  2. Embeding frequently searched keywords in website contents
  3. Submitting sitemaps to search engines.
  4. Link the website to popular and credible sites such as social media sites and websites with high traffic.