SEO stands for Search Engine Optimisation and is the process of deploying various tactics and strategies (that are not chargeable by search engine companies) to ensure that a website is visible and ranked high by search engines such as Google, Bing and Yahoo when users search for subjects related to the specific website. Some of the tactics/ strategies deployed in SEO are:
- Publishing blog posts with contents are are useful to visitors
- Embeding frequently searched keywords in website contents
- Submitting sitemaps to search engines.
- Link the website to popular and credible sites such as social media sites and websites with high traffic.