Competitive Landscape Analysis
An analysis on the search trends of your industry, your competitors’ bid price and the keywords they use.
Anyone can register to start a Google A Ads campaign. However without good knowledge of the business, you will be burning your money. Successful campaigns require good understanding of a business’ competition and its customers, coupled with careful planning of keywords, groupings, and selection of placement sites. Hence, we begin every project with thorough research and understanding of your objectives. Our philosophy is to effectively draw customers interested in your products and services with minimal expenses.
Provides insights into your site visitors’ interests in your web contents and your Ads ranking relative to your competitors.
Google Ads & Analytics tools are very sophisticated, providing deep insight into end users’ purchase behaviour. We want our clients to understand the Advertising mechanism and the results of their campaigns and use it to make good decisions. We will have regular meetings where we present the statistics –showing you your end users’ behaviour and how it impact your business. To know your customers’ behaviour is very much like a detective’s work, it takes systematic analytical skills and deep knowledge of the Analytical tools to study the numbers and that’s what we love to do!
Ads Landing Page Design
The design and contents of the Advertisement’s landing page (web page) determines how you can convert visitors to customers.
When a user clicks on your advertisement and land on a web page on your website, you would want to ensure that your site visitors understand your contents and are enticed to make the purchase. A good landing page is crucial to your success in converting site visitors to customers. Moreover, Google is stringent in ensuring that the search results provide what users are searching for. Simply by bidding high cost per click is insufficient. It is relevancy that matters. A high landing page relevancy will place the Ads at the top of Google search.
Enhance your customer service and make purchase decision easier by integrating digital tools to your website.
There are many technologies out there that can give your business the competitive edge over your competitors. Nevertheless, everyday, we see new technologies emerging and keeping up with them can be daunting. So here at Espero Digital, we test and search for new technologies every day so that our clients are provided with best-of-breed applications. As a business owner, you can focus on your business and leave technology to us because we love providing you with tools to close your sales.